Are you a
famous Youtuber? I know I’m not! I’ll have to admit I use YouTube to watch and
stream videos but I have never made my own YouTube account with an army of
subscribers. As time goes on, more and more of us youngsters choose to stream
videos online than go to the cinema or pay for TV. 6 out of 10 people prefer
online video platforms rather than live TV- why is that? I personally think its
more convenient, cheaper and your able to watch it on the go. By 2025, half of
viewers aged under 32 will not subscribe to a pay TV service.. With TV
companies such as Sky and BT, yes you can still watch programmes through the
app on the go and pause/record/play programmes in your own convince, but you’re
still having to pay for it. Some people may question the need to pay for a TV
service when you can stream online for free anyway- YouTube is a valuable tool.
In 2015,
18-49 year olds spent 4% less time watching TV and 74% more time watching
videos on YouTube, the simplicity of being able to search for videos, follow
your favourite subscribers, or make a channel of your own is unreliable. On
mobile alone, YouTube reaches more 18-49-year-old viewers than any broadcast of
cable TV network. Being able to stream on YouTube through mobile phones and devices
is a great tool as it is on our own convince whether we are commuting to work
or having a lunch break- there are 3,25 billion hours of videos watched each
month.
If you have
your own YouTube account, you upload your own videos to create your own channel.
300 hours of videos are uploaded to YouTube every minute- there’s endless
videos available to watch on this social network. You can also subscribe and
follow your friends, comment and like videos that you’ve watched- gathering
your own network of friends through YouTube.
The first
advert to hit one million views was a Nike Advert featuring Ronaldinho. So,
what benefit to businesses get from using YouTube? Not only is this a great way
to share any adverts to a wide and varied audience, people can continue to
spread the advert for you- by liking and sharing the video through multiple
social networking sites, the advert can be seen faster than it would of on TV.
In December
2015, the most popular branded channel was Red bull with 4.38 billion
subscribers. Ads are now also strategically placed with videos that would
attract the same target audience. Have you ever been stuck waiting for an ad to
finish to watch the video you went on YouTube to actually see? Happens all the
time! There’s a certain amount of times you skip an ad, but if you do it too frequently
you’ll just have to sit through them. These ads can either attract viewers who
don’t mind them, will actually watch them and can be influenced to buy the new
product or try the new brand, however the ad is useless to viewers who already
get annoyed they have to sit through the ad that they won’t even pay attention
on what the ad is about.
Viewers who
watch the ads that pop by to completion or at least 30 seconds of it are 23
times more likely to subscribe to the brand or watch more videos uploaded by
the brand. Viewers who do not watch the ads to completion are still 10 times
more likely to follow through with the brand- showing that the ad still has a
purpose even for those viewers.
Brands and
bloggers who use “How To” videos such as how to wear a bright pink pear of stilettos
are growing increasingly by 70% each year. This can also increase sales for
brands and influence viewers to purchase products as different ways of how to
use the product is being exposed to meet everyone’s wants and needs.
Overall, YouTube
is becoming an increasingly used social networking site as it takes over the
digital world, replacing any needs for TV.
Stay tuned
for my next blog post!
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